Terms of Service
These terms apply to the website brandmirage.com and to content published by Brand Mirage on YouTube, TikTok and other platforms. Brand Mirage is based in Hamburg, Germany.
1. Our content
Brand Mirage publishes documentary and commentary content about brands, companies and business history, for information and entertainment. All videos, scripts, graphics, animations and the Brand Mirage name and logo are protected by copyright and trademark law. You may share links to our content; you may not re-upload, copy or sell it without our written permission.
2. No professional advice
Our content is not financial, investment, legal or business advice. Figures and facts are researched and sourced carefully, but may change or contain errors. Do not rely on our content for decisions without checking current sources or professional advice.
3. Brands and trademarks
Brand names, logos and products discussed in our content belong to their owners. Their appearance is for commentary and reporting and does not imply endorsement, sponsorship or affiliation, unless we state otherwise.
4. AI and reconstructions
Brand Mirage uses software tools, including AI, in research, narration and visuals. Photorealistic scenes created with AI are labelled on screen as "Reconstruction" and disclosed on the platform. They illustrate eras, places or ideas and are not records of real events or people.
5. Our publishing tools
Brand Mirage uses internal applications that connect to YouTube and TikTok through their official APIs. These applications are used only by Brand Mirage to manage its own accounts and are not offered to the public. Use of YouTube features is subject to the YouTube Terms of Service; use of TikTok features is subject to the TikTok Terms of Service.
6. Comments and community
When you comment on our content, the platform's rules apply. We may hide or remove comments that contain spam, hate, harassment, scams or illegal content.
7. Liability
We are fully liable for intent and gross negligence and under mandatory statutory law. For slight negligence we are liable only for breach of essential obligations, limited to typical, foreseeable damage. We are not responsible for the content of external websites we link to.
8. Law
These terms are governed by the laws of the Federal Republic of Germany. Mandatory consumer protection laws of your country of residence remain unaffected.